Pengaruh Brand Image dan Brand Love Terhadap Customer Loyalty dengan Customer Engagement sebagai Mediasi (Studi pada Konsumen Produk Wardah Kosmetik di Kota Malang)
This study aims to discover the influence of brand image, brand love, and customer engagement on customer loyalty of costomers of Wardah Cosmetics in Malang. This study is an explanatory study with quantitative approach and Partial Least Squares (PLS) was selected as the survey method along with non...
| Main Author: | Rizqi Nurfitriana ; Prof. Dr. Surachman, SE., MSIE.,Ananda Sabil Hussein, SE., M.Com., Ph.D (-) |
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| Format: | |
| Terbitan: |
Malang :
Manajemen FEB UB
, 2019 |
| Edition: | 156020202111007 |
| Subjects: | |
| Online Access: |
http://digilib.ub.ac.id/opac/detail-opac?id=93472 |
Internet
http://digilib.ub.ac.id/opac/detail-opac?id=93472Lokasi
| Koleksi | Katalog Universitas Brawijaya Malang |
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| Gedung | Perpustakaan Universitas Brawijaya |
| Institusi | Universitas Brawijaya |
| Kota | MALANG |
| Provinsi | JAWA TIMUR |
| Kontak | Butuh informasi lebih lanjut? Hubungi pustakawan institusi ini. |