PENGARUH BRAND AWARENESS TERHADAP BRAND LOYALTY DENGAN BRAND ASSOCIATION DAN PERCEIVED QUALITY SEBAGAI VARIABEL MEDIASI (Studi Pada Pengunjung Mall Malang Town Square)
This research based on phenomenon about shopping centers competition that_x000D_ grows in Malang City. Marketers are required in order to convey a message to_x000D_ consumers to build brand equity. This research aims to know the influence of_x000D_ brand equity variable, which consist of brand aware...
| Main Author: | MUHAMMAD MAULANA AULIA ; Ananda Sabil Hussein, SE., M.Com., Ph.D (-) |
|---|---|
| Format: | |
| Terbitan: |
Malang :
Manajemen FEB - UB
, 2016 |
| Edition: | 125020200111070 |
| Subjects: | |
| Online Access: |
http://digilib.ub.ac.id/opac/detail-opac?id=92388 |
Internet
http://digilib.ub.ac.id/opac/detail-opac?id=92388Lokasi
| Koleksi | Katalog Universitas Brawijaya Malang |
|---|---|
| Gedung | Perpustakaan Universitas Brawijaya |
| Institusi | Universitas Brawijaya |
| Kota | MALANG |
| Provinsi | JAWA TIMUR |
| Kontak | Butuh informasi lebih lanjut? Hubungi pustakawan institusi ini. |