Model Sikap Konsumen pada Kegiatan Cause Related Marketing
| Main Authors: | , Singgih Santoso, SE.,MM., , Prof. Dr. Basu Swastha Dharmmesta, MBA |
|---|---|
| Format: | Thesis NonPeerReviewed |
| Terbitan: |
[Yogyakarta] : Universitas Gadjah Mada
, 2012
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| Subjects: | |
| Online Access: |
https://repository.ugm.ac.id/99342/ http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=55944 |
| Description not available. |