PENGEMBANGAN PEMASARAN PAKET WISATA DI RAYNIZA TOUR & TRAVEL
| Main Authors: | , ANDYKA DWI .S, , Arina Pramusita, SIP., M.Si. |
|---|---|
| Format: | Thesis NonPeerReviewed |
| Terbitan: |
[Yogyakarta] : Universitas Gadjah Mada
, 2014
|
| Subjects: | |
| Online Access: |
https://repository.ugm.ac.id/131997/ http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=72512 |
| ctrlnum |
131997 |
|---|---|
| fullrecord |
<?xml version="1.0"?>
<dc schemaLocation="http://www.openarchives.org/OAI/2.0/oai_dc/ http://www.openarchives.org/OAI/2.0/oai_dc.xsd"><relation>https://repository.ugm.ac.id/131997/</relation><title>PENGEMBANGAN PEMASARAN PAKET WISATA DI RAYNIZA TOUR & TRAVEL</title><creator>, ANDYKA DWI .S</creator><creator>, Arina Pramusita, SIP., M.Si.</creator><subject>ETD</subject><description>Tourism in Yogyakarta continues to grow, as well as the travel agency
business, so the travel agent must be able to compete to gain both domestic and
international customers. The study aims to analyze development strategy of tour
package in enchancing marketing activities on Rayniza Tour & Travel.
This study used descriptive methods. The data was collected by using
interview, field observation, adn literature study. SWOT analyze used to identify
strenght, weakness, opportunity, and threat factor in developing tour packages,
which includes market identification, formulating tour package, and offering tour
package to customers.
The result of the sudy were, product development and marketing strategy
are necessary for travel agencies aspecially in improving marketing activities.
Rayniza Tour & Travel has been doing product development of existing product
so it�s marketing become more effective.</description><publisher>[Yogyakarta] : Universitas Gadjah Mada</publisher><date>2014</date><type>Thesis:Thesis</type><type>PeerReview:NonPeerReviewed</type><identifier> , ANDYKA DWI .S and , Arina Pramusita, SIP., M.Si. (2014) PENGEMBANGAN PEMASARAN PAKET WISATA DI RAYNIZA TOUR & TRAVEL. UNSPECIFIED thesis, UNSPECIFIED. </identifier><relation>http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=72512</relation><recordID>131997</recordID></dc>
|
| format |
Thesis:Thesis Thesis PeerReview:NonPeerReviewed PeerReview |
| author |
, ANDYKA DWI .S , Arina Pramusita, SIP., M.Si. |
| title |
PENGEMBANGAN PEMASARAN PAKET WISATA DI RAYNIZA TOUR & TRAVEL |
| publisher |
[Yogyakarta] : Universitas Gadjah Mada |
| publishDate |
2014 |
| topic |
ETD |
| url |
https://repository.ugm.ac.id/131997/ http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=72512 |
| contents |
Tourism in Yogyakarta continues to grow, as well as the travel agency
business, so the travel agent must be able to compete to gain both domestic and
international customers. The study aims to analyze development strategy of tour
package in enchancing marketing activities on Rayniza Tour & Travel.
This study used descriptive methods. The data was collected by using
interview, field observation, adn literature study. SWOT analyze used to identify
strenght, weakness, opportunity, and threat factor in developing tour packages,
which includes market identification, formulating tour package, and offering tour
package to customers.
The result of the sudy were, product development and marketing strategy
are necessary for travel agencies aspecially in improving marketing activities.
Rayniza Tour & Travel has been doing product development of existing product
so it�s marketing become more effective. |
| id |
IOS2744.131997 |
| institution |
Universitas Gadjah Mada |
| institution_id |
19 |
| institution_type |
library:university library |
| library |
Perpustakaan Pusat Universitas Gadjah Mada |
| library_id |
488 |
| collection |
UGM Repository |
| repository_id |
2744 |
| subject_area |
Karya Umum |
| city |
SLEMAN |
| province |
DAERAH ISTIMEWA YOGYAKARTA |
| repoId |
IOS2744 |
| first_indexed |
2016-09-14T18:34:20Z |
| last_indexed |
2016-09-22T21:48:28Z |
| recordtype |
dc |
| _version_ |
1765816550778994688 |
| score |
17.538404 |