Analisis Pengaruh Kuliatas Layanan terhadap Kepuasan Konsumen (Studi pada produk bundling (paketan) smartphone (telffon pintar) iPhone 4 dengan kartu prabayar SIMPATI seluler Telkomsel)
| Main Authors: | , Dony Eko Saputro, , Dr. Bernardinus Maria Purwanto, M.B.A. |
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| Format: | Thesis NonPeerReviewed |
| Terbitan: |
[Yogyakarta] : Universitas Gadjah Mada
, 2013
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| Subjects: | |
| Online Access: |
https://repository.ugm.ac.id/118264/ http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=58208 |
Daftar Isi:
- Competition, resulted from many telecommunication service providers getting involved in offering cheap price to customers, leads operators to attempt to search for alternative incomes to keep their business sustainability. Bundling strategy is one choice for operators to boost customers� growth. This research aims at examining the influence of service quality (relational quality, competitiveness, reputation, supportive features, and transmission quality) on customers� satisfaction related to bundling product of iPhone 4 and simPATI prepaid service of Telkomsel. The research respondents are Telkomsel�s customers that have bought bundling product of iPhone 4 and simPATI prepaid service of Telkomsel. Consumers who serve as the respondents are consumers who have been using a prepaid card with the iphone 4 simPATI. Data analysis method employed in this research is linear multiple regression. The research result shows that indicator of relational quality, supportive features, and transmission quality influences satisfaction level received by customers of iPhone 4 and simPATI prepaid service of Telkomsel. However, indicator of competitiveness and reputation becomes two variables that are not supported to influence customers� satisfaction of iPhone 4 and simPATI prepaid service of Telkomsel.