PENGARUH KEPERCAYAAN DAN KEPUASAN ATAS MEREK PADA NIAT PEMBELIAN ULANG YANG DIMEDIASI OLEH KEPERCAYAAN DAN KEPUASAN ATAS RETAILER
| Main Authors: | , Wahyu Winarso, S.Psi., , Prof. Dr. Basu Swastha Dharmmesta, M.B.A. |
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| Format: | Thesis NonPeerReviewed |
| Terbitan: |
[Yogyakarta] : Universitas Gadjah Mada
, 2013
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| Subjects: | |
| Online Access: |
https://repository.ugm.ac.id/118053/ http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=50826 |
Daftar Isi:
- Brand is the most important medium for companies to invest their corporate image to consumers. Satisfaction and consumer trust in brands is determining the intention of consumers to make purchases again in the future. This study wanted to test the mediating effect of satisfaction and retailer of consumer trust in a brand on repurchase intention. Hypothesis obtained is trust and satisfaction with a brand can have a positive impact on retailers who sell the brand in the form of trust, satisfaction, and ultimately repurchase intentions. Respondents represent notebook users in Yogyakarta. The study found that the mediation of trust in a brand retailer on repurchase intentions not supported. However, consumers who have trust in a brand will still have the intention to purchase again, although low levels of confidence in the retailer.