Analisis Pengaruh Media Sosial Instagram Terhadap Pembentukan Brand Attachment(Studi Universitas Muhammadiyah Surakarta)
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52762 |
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<dc schemaLocation="http://www.openarchives.org/OAI/2.0/oai_dc/ http://www.openarchives.org/OAI/2.0/oai_dc.xsd"><relation>http://eprints.ums.ac.id/52762/</relation><title>Analisis Pengaruh Media Sosial Instagram Terhadap Pembentukan Brand Attachment(Studi : Universitas Muhammadiyah Surakarta)</title><creator>Hastuti, Ana Putri</creator><creator>, Mardalis, SE, MBA</creator><subject>HN Social history and conditions. Social problems. Social reform</subject><description>The aim of this research to analyze influence of social media instagram to create brand trust in Muhammadiyah University of Surakarta. The population ofthis research is all of Muhammadiyah University of Surakarta customers who hadbecome follower of @umsurakarta. The technique sampling in this research ispurposive sampling by take 110 spondences based on criteria. Data collectionmethod using field study in form of personal questionnaire. Analysis tools in this
research uses multiple linear regression. Based on the result are found somefinding, the first is brand satisfaction has significant influence at brand
attachment and the second is brand trust has significant influence at brandattachment.</description><date>2017</date><type>Other:Karya Ilmiah</type><type>PeerReview:NonPeerReviewed</type><type>File:application/pdf</type><language>eng</language><identifier>http://eprints.ums.ac.id/52762/11/NASKAH%20PUBLIKASI.pdf</identifier><type>File:application/pdf</type><language>eng</language><identifier>http://eprints.ums.ac.id/52762/12/HALAMAN%20DEPAN.pdf</identifier><type>File:application/pdf</type><language>eng</language><identifier>http://eprints.ums.ac.id/52762/3/BAB%20I.pdf</identifier><type>File:application/pdf</type><language>eng</language><identifier>http://eprints.ums.ac.id/52762/4/BAB%20II.pdf</identifier><type>File:application/pdf</type><language>eng</language><identifier>http://eprints.ums.ac.id/52762/13/BAB%20III.pdf</identifier><type>File:application/pdf</type><language>eng</language><identifier>http://eprints.ums.ac.id/52762/6/BAB%20IV.pdf</identifier><type>File:application/pdf</type><language>eng</language><identifier>http://eprints.ums.ac.id/52762/7/BAB%20V.pdf</identifier><type>File:application/pdf</type><language>eng</language><identifier>http://eprints.ums.ac.id/52762/8/DAFTAR%20PUSTAKA.pdf</identifier><type>File:application/pdf</type><language>eng</language><identifier>http://eprints.ums.ac.id/52762/9/LAMPIRAN.pdf</identifier><type>File:application/pdf</type><language>eng</language><identifier>http://eprints.ums.ac.id/52762/10/SURAT%20PERNYATAAN%20NASKAH%20PUBLIKASI.pdf</identifier><identifier> Hastuti, Ana Putri and , Mardalis, SE, MBA (2017) Analisis Pengaruh Media Sosial Instagram Terhadap Pembentukan Brand Attachment(Studi : Universitas Muhammadiyah Surakarta). Skripsi thesis, Universitas Muhammadiyah Surakarta. </identifier><relation>B100130284</relation><recordID>52762</recordID></dc>
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| language |
eng |
| format |
Other:Karya Ilmiah Other PeerReview:NonPeerReviewed PeerReview File:application/pdf File |
| author |
Hastuti, Ana Putri , Mardalis, SE, MBA |
| title |
Analisis Pengaruh Media Sosial Instagram Terhadap Pembentukan Brand Attachment(Studi : Universitas Muhammadiyah Surakarta) |
| title_sub |
Universitas Muhammadiyah Surakarta) |
| publishDate |
2017 |
| topic |
HN Social history and conditions. Social problems. Social reform |
| url |
http://eprints.ums.ac.id/52762/11/NASKAH%20PUBLIKASI.pdf http://eprints.ums.ac.id/52762/12/HALAMAN%20DEPAN.pdf http://eprints.ums.ac.id/52762/3/BAB%20I.pdf http://eprints.ums.ac.id/52762/4/BAB%20II.pdf http://eprints.ums.ac.id/52762/13/BAB%20III.pdf http://eprints.ums.ac.id/52762/6/BAB%20IV.pdf http://eprints.ums.ac.id/52762/7/BAB%20V.pdf http://eprints.ums.ac.id/52762/8/DAFTAR%20PUSTAKA.pdf http://eprints.ums.ac.id/52762/9/LAMPIRAN.pdf http://eprints.ums.ac.id/52762/10/SURAT%20PERNYATAAN%20NASKAH%20PUBLIKASI.pdf http://eprints.ums.ac.id/52762/ |
| contents |
The aim of this research to analyze influence of social media instagram to create brand trust in Muhammadiyah University of Surakarta. The population ofthis research is all of Muhammadiyah University of Surakarta customers who hadbecome follower of @umsurakarta. The technique sampling in this research ispurposive sampling by take 110 spondences based on criteria. Data collectionmethod using field study in form of personal questionnaire. Analysis tools in this
research uses multiple linear regression. Based on the result are found somefinding, the first is brand satisfaction has significant influence at brand
attachment and the second is brand trust has significant influence at brandattachment. |
| id |
IOS2728.52762 |
| institution |
Universitas Muhammadiyah Surakarta |
| institution_id |
249 |
| institution_type |
library:university library |
| library |
Perpustakaan Universitas Muhammadiyah Surakarta |
| library_id |
555 |
| collection |
Digital Repository Universitas Muhammadiyah Surakarta |
| repository_id |
2728 |
| subject_area |
Agama Ekonomi Farmasi |
| city |
KOTA SURAKARTA |
| province |
JAWA TENGAH |
| repoId |
IOS2728 |
| first_indexed |
2017-07-10T07:13:51Z |
| last_indexed |
2017-07-10T07:13:51Z |
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dc |
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1765811099955888128 |
| score |
17.538404 |