Pengaruh perceived website usability, perceived expertise in order fulfillment, perceived reputation, online relationship quality, dan distrust in vendor behaviour terhadap online repurchase intention di toko online zalora
| Main Author: | Soebrata, Roky |
|---|---|
| Format: | Thesis NonPeerReviewed Book |
| Bahasa: | eng |
| Terbitan: |
, 2018
|
| Subjects: | |
| Online Access: |
http://repository.wima.ac.id/15637/31/ABSTRAK.pdf http://repository.wima.ac.id/15637/2/BAB%201.pdf http://repository.wima.ac.id/15637/3/BAB%202.pdf http://repository.wima.ac.id/15637/4/BAB%203.pdf http://repository.wima.ac.id/15637/5/BAB%204.pdf http://repository.wima.ac.id/15637/6/BAB%205.pdf http://repository.wima.ac.id/15637/7/LAMPIRAN.pdf http://repository.wima.ac.id/15637/ |
Daftar Isi:
- Penelitian ini bertujuan untuk menguji pengaruh online relationship quality dan perceived website usability terhadap online repurchase intention. Online relationship quality sendiri dipengaruhi oleh beberapa variabel yaitu perceived website usability, perceived expertise in order fulfillment, perceived reputation, dan distrust in vendor behavior. Sampel yang digunakan sebanyak 150 responden dengan teknik pengambilan sampel: purposive sampling dan menggunakan teknik analisis SEM dengan bantuan program LISREL 8.70. Hasil penelitian menunjukkan bahwa adanya hubungan positif antara perceived website usability, perceived expertise in order fulfillment, dan perceived reputation terhadap online relationship quality. Kemudian perceived website usability dan online relationship quality juga memiliki pengaruh yang positif terhadap online repurchase intention. Selanjutnya distrust in vendor behaviour memiliki pengaruh negatif terhadap online relationship quality Kata Kunci: perceived website usability, perceived expertise in order fulfillment, perceived reputation, distrust in vendor behaviour, online relationship quality dan online repurchase Intention.