PENGARUH KUALITAS LAYANAN, KUALITAS PRODUK TERHADAP NILAI DAN KEPUASAN PELANGGAN (Studi Pada Penumpang KA. Bangunkarta)
Daftar Isi:
- This study aims to analyze the relationship between quality of service,quality of product to customer value and customer satisfaction, the passenger Bangunkarta train. The study was conducted in June 2014, the study sample as many as 135 passenger with a sampling method using purposive sampling method with the sampling criteria in the set. Analysis tools using SEM (Structural Equation Modeling). The results of the study that partially (individu) are not a significant difference between customer value on customer satisfaction, but there is a significant result between quality of service and product quality to customer satisfaction through customer value as if the mediation.