PENGARUH FIRM-CREATED CONTENT, USER-GENERATED CONTENT DAN E-WOM INSTAGRAM COFFEE SHOP TERHADAP PURCHASE INTENTION DENGAN BRAND EQUITY SEBAGAI VARIABEL MEDIASI (STUDI PADA JOURNEY COFFEE AND RECORDS)
| Main Author: | Waskithoadji, Ignatius Restu |
|---|---|
| Format: | Thesis NonPeerReviewed Book |
| Bahasa: | ind |
| Terbitan: |
, 2020
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| Subjects: | |
| Online Access: |
http://e-journal.uajy.ac.id/23001/1/1603227201.pdf http://e-journal.uajy.ac.id/23001/2/1603227203.pdf http://e-journal.uajy.ac.id/23001/3/1603227204.pdf http://e-journal.uajy.ac.id/23001/ |