Pengaruh Kualitas Produk Terhadap Kepuasan Pelanggan Kawasaki Ninja 250 Di Sidoarjo
| Main Author: | UBAIDY, MUHAMMAD MAHBUB |
|---|---|
| Format: | Undergraduate thesis PeerReviewed application/pdf |
| Terbitan: |
Fakultas Bisnis dan Ekonomika Ubaya
, 2014
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| Subjects: | |
| Online Access: |
http://repository.ubaya.ac.id/11488/1/M_5424_Abstrak.pdf http://digilib.ubaya.ac.id/pustaka.php/235607 http://repository.ubaya.ac.id/11488/ |
Daftar Isi:
- The purpose of this study is to investigate and analyze the effect of product quality to customer satisfaction Kawasaki Ninja 250 in Sidoarjo. Respondents were used in this study is 100 respondents who have ever bought and riding a motorcycle Kawasaki Ninja 250 at least in the last 6 months and perform routine maintenance at authorized dealers, both men and women with at least high school or equivalent education and resides in Sidoarjo. Data processing method used is simple linear regression analysis and coefficient of determination. To prove the working hypothesis that allegedly influence between the variables of product quality to customer satisfaction Kawasaki Ninja 250 in Sidoarjo then test used is the two-tailed t test (two tailed test) with a significance level used was 5%. Effect of product quality to customer satisfaction is shown in regression coefficient of 0.953. From the analysis of the coefficient of determination (R2) known amount of R2 is 0.909 which means that variations in the quality of the product is able to explain the variation in customer satisfaction Kawasaki Ninja 250 in Sidoarjo was 90.9%. While the remaining 9.1% is explained by other variables that are not observed. From the results of hypothesis testing via t test significant value given the significant value of 0.000 which is much smaller than the significance level of 0.05 so H0 is rejected and H1 is accepted at the 5% significance level.