PERSUASIVE STRATEGIES USED BY AGUNG SEDAYU GROUP IN THE INFOMERCIAL, METRO TV
| Main Authors: | Firmansyah, Iqbal; English Department, Faculty of Letters, Petra Christian University, Surabaya, Indonesia, Kuntjara, Esther H; English Department, Faculty of Letters, Petra Christian University, Surabaya, Indonesia |
|---|---|
| Format: | Article info application/pdf eJournal |
| Bahasa: | eng |
| Terbitan: |
K@ta Kita
, 2017
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| Subjects: | |
| Online Access: |
http://studentjournal.petra.ac.id/index.php/sastra-inggris/article/view/5713 http://studentjournal.petra.ac.id/index.php/sastra-inggris/article/view/5713/5211 |
| ctrlnum |
article-5713 |
|---|---|
| fullrecord |
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<dc schemaLocation="http://www.openarchives.org/OAI/2.0/oai_dc/ http://www.openarchives.org/OAI/2.0/oai_dc.xsd"><title lang="en-US">PERSUASIVE STRATEGIES USED BY AGUNG SEDAYU GROUP IN THE INFOMERCIAL, METRO TV</title><creator>Firmansyah, Iqbal; English Department, Faculty of Letters, Petra Christian University, Surabaya, Indonesia</creator><creator>Kuntjara, Esther H; English Department, Faculty of Letters, Petra Christian University, Surabaya, Indonesia</creator><subject lang="en-US">Persuasion, Persuasive Strategies, and Sociolinguistics</subject><description lang="en-US">This study is conducted to find out the types of persuasive strategies which were used in Agung Sedayu Group’s infomercial.  It is aimed to seek the types of persuasive strategies used by the hosts and the representative team of Agung Sedayu Group in the infomercial. The writer uses the theories of persuasive strategies by Beebe (2012). The types of persuasive strategies theories are enhancing your credibility, using logic and evidence, and using emotion to persuade. In addition, the writer uses theory of social factor by Holmes (2001) as the supporting theory. This research uses qualitative supported by quantitative methods to reveal which strategy that mostly used by the participants. In the analysis, the writer found out that the most dominant persuasive strategy used by the hosts is using emotion to persuade 161 (31.8%). Moreover, the most dominant persuasive strategy used by the representative team is enhancing your credibility 113 (22.3%). </description><publisher lang="en-US">K@ta Kita</publisher><contributor lang="en-US"/><date>2017-07-18</date><type>Journal:Article</type><type>Other:info:eu-repo/semantics/publishedVersion</type><type>Journal:Article</type><type>File:application/pdf</type><identifier>http://studentjournal.petra.ac.id/index.php/sastra-inggris/article/view/5713</identifier><source lang="en-US">K@ta Kita; Vol 4, No 2 (2016); 12-20</source><language>eng</language><relation>http://studentjournal.petra.ac.id/index.php/sastra-inggris/article/view/5713/5211</relation><recordID>article-5713</recordID></dc>
|
| language |
eng |
| format |
Journal:Article Journal Other:info:eu-repo/semantics/publishedVersion Other File:application/pdf File Journal:eJournal |
| author |
Firmansyah, Iqbal; English Department, Faculty of Letters, Petra Christian University, Surabaya, Indonesia Kuntjara, Esther H; English Department, Faculty of Letters, Petra Christian University, Surabaya, Indonesia |
| title |
PERSUASIVE STRATEGIES USED BY AGUNG SEDAYU GROUP IN THE INFOMERCIAL, METRO TV |
| publisher |
K@ta Kita |
| publishDate |
2017 |
| topic |
Persuasion Persuasive Strategies and Sociolinguistics |
| url |
http://studentjournal.petra.ac.id/index.php/sastra-inggris/article/view/5713 http://studentjournal.petra.ac.id/index.php/sastra-inggris/article/view/5713/5211 |
| contents |
This study is conducted to find out the types of persuasive strategies which were used in Agung Sedayu Group’s infomercial. It is aimed to seek the types of persuasive strategies used by the hosts and the representative team of Agung Sedayu Group in the infomercial. The writer uses the theories of persuasive strategies by Beebe (2012). The types of persuasive strategies theories are enhancing your credibility, using logic and evidence, and using emotion to persuade. In addition, the writer uses theory of social factor by Holmes (2001) as the supporting theory. This research uses qualitative supported by quantitative methods to reveal which strategy that mostly used by the participants. In the analysis, the writer found out that the most dominant persuasive strategy used by the hosts is using emotion to persuade 161 (31.8%). Moreover, the most dominant persuasive strategy used by the representative team is enhancing your credibility 113 (22.3%). |
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Universitas Kristen Petra Surabaya |
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Perpustakaan Universitas Kristen Petra Surabaya |
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Komunikasi dan Media |
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KOTA SURABAYA |
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JAWA TIMUR |
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