Pengaruh brand personality terhadap minat beli studi pada merek kosmetik maybelline New York = The effect of brand personality on consumer s purchase intention study case on maybelline New York cosmetic brand / Dinda Niken Rachmatianti

Format: Bachelors Doctoral
Terbitan: Fakultas Ilmu Administrasi Universitas Indonesia , 2014
Subjects:
Online Access: http://lib.ui.ac.id/file?file=digital/2015-5/20386046-S56285-Dinda Niken Rachmatianti.pdf