Pengaruh atribut produk terhadap pembelian pakaian jadi online secara impulsif di Indonesia peran dari utilitarian browsing dan hedonic browsing = The effect of product attributes on apparel e impulse buying in Indonesia the role of utilitarian and hedonic browsing / Muhammad Naufal Yugapradana
| Format: | Bachelors |
|---|---|
| Terbitan: |
Fakultas Ekonomi dan Bisnis Universitas Indonesia
, 2014
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| Subjects: | |
| Online Access: |
http://lib.ui.ac.id/file?file=digital/2016-3/20402241-S-Muhammad Naufal Yugapradana.pdf |