Analisis pengaruh store image dan store brand price image terhadap purchase intention pada private label brand di Indonesia studi kasus Watsons Personal Care Indonesia = Analysis effects of store image and store brand price image on purchase intention private label brand in Indonesia : study case Watsons Personal Care Indonesia

Format: Bachelors
Terbitan: Fakultas Ekonomi dan Bisnis Universitas Indonesia , 2013
Subjects:
Online Access: http://lib.ui.ac.id/file?file=digital/20346623-S46552-Khoirun Nisa Bahri.pdf