(2013). Analisis pengaruh store image dan store brand price image terhadap purchase intention pada private label brand di Indonesia: Studi kasus Watsons Personal Care Indonesia = Analysis effects of store image and store brand price image on purchase intention private label brand in Indonesia : study case Watsons Personal Care Indonesia. Fakultas Ekonomi dan Bisnis Universitas Indonesia.
Chicago Style CitationAnalisis Pengaruh Store Image Dan Store Brand Price Image Terhadap Purchase Intention Pada Private Label Brand Di Indonesia: Studi Kasus Watsons Personal Care Indonesia = Analysis Effects of Store Image and Store Brand Price Image On Purchase Intention Private Label Brand in Indonesia : Study Case Watsons Personal Care Indonesia. Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2013.
MLA CitationAnalisis Pengaruh Store Image Dan Store Brand Price Image Terhadap Purchase Intention Pada Private Label Brand Di Indonesia: Studi Kasus Watsons Personal Care Indonesia = Analysis Effects of Store Image and Store Brand Price Image On Purchase Intention Private Label Brand in Indonesia : Study Case Watsons Personal Care Indonesia. Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2013.