Analisis pembentukan kepribadian merek melalui aktivitas periklanan studi deskriptif pengaruh elemen iklan televisi produk Pocari Sweat versi Beach House = Analysis of brand personality formation through advertising activities : descriptive study element of TVC Pocari Sweat Beach House version / Andina Ayu Mutya
| Main Author: | Andina Ayu Mutya, author |
|---|---|
| Format: | Masters Bachelors |
| Terbitan: |
Fakultas Ekonomi dan Bisnis Universitas Indonesia
, 2012
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| Subjects: | |
| Online Access: |
http://lib.ui.ac.id/file?file=digital/20329762-T34762-Andina Ayu Mutya.pdf |