Analisis Customer Based Brand Equity (CBBE) Hasil Dari Program Integrated Marketing Communication (IMC) dalam Membangun Ekuitas Merek: Studi Kasus LA Lights
| Main Authors: | Ilman Fachrian Fadli, author, Add author: Rembeth, John Daniel, supervisor, Add author: M. Gunawan Alif, examiner, Add author: Mohammad Hamsal, examiner |
|---|---|
| Format: | Masters Bachelors |
| Terbitan: |
Fakultas Eknonomi dan Bisnis Universitas Indonesia
, 2010
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| Online Access: |
https://lib.ui.ac.id/detail?id=136220 |