Efek iklan terhadap ekuitas merek: analisa struktural equation modeling mengenai efek iklan Kitkat verci Ecy terhadap ekuitas merek Kitkat = The effects of advertising for brand equity: structural equation modelling analysis the effects of Kitkat Ecy version advertising for Kitkat brand equity
| Main Authors: | Alila Pramiyanti, author, Add author: Sasa Djuarsa Sendjaja, supervisor |
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| Format: | Masters Bachelors |
| Terbitan: |
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia
, 2005
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| Subjects: | |
| Online Access: |
http://lontar.ui.ac.id/detail?id=112220 |
| Description not available. |