Efek iklan terhadap ekuitas merek: analisa struktural equation modeling mengenai efek iklan Kitkat verci Ecy terhadap ekuitas merek Kitkat = The effects of advertising for brand equity: structural equation modelling analysis the effects of Kitkat Ecy version advertising for Kitkat brand equity - Alila Pramiyanti, author (Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2005)