PENGARUH KEPERCAYAAN, KEMUDAHAN DAN KUALITAS INFORMASI TRANSAKSI TERHADAP KEPUTUSAN PEMBELIAN ONLINE PADA SITUS BUKALAPAK (Study Kasus Pada Mahasiswa Fakultas Ekonomi dan Bisnis UNISMA Yang Pernah Melakukan Pembelian Online Di Situs Bukalapak.com)
| Main Authors: | Rosi, Fathur, Rachma, N., Hufron, M. |
|---|---|
| Format: | Article info application/pdf eJournal |
| Bahasa: | eng |
| Terbitan: |
UNIVERSITAS ISLAM MALANG
, 2018
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| Online Access: |
http://riset.unisma.ac.id/index.php/jrm/article/view/1231 http://riset.unisma.ac.id/index.php/jrm/article/view/1231/1233 |
Daftar Isi:
- ABSTRACT The study aims to find out and analyse information and information about purchasing decisions online at bukalapak.com. the type of this research is explanatory research with quantitative approach. The research method is multiple linear regression. The sample in this study uses solvent technique with purposive sampling technique that is sampling technique based on the sample and the population. Total of population is 992 respondent and 90 respondent is as sample. The result showed that partially there was significant influence between credibility in purchasing decisions, significant on the purchase results and information quality had significant effect on online purchasing decisions at the Bukalapak.om site. While the simultaneous test result indicate that the credibility, facility and quality of appropriate information toward online purchasing decisions at the Bukalapak.com site. Keywords: Credibility, Facility, Information Quality, and purchase Decision.