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The Attitude of Generation Z Towards YouTube Skippable Ads: An Empirical Study on Lokalate Ads

Tersimpan di:
Main Author: Nainggolan, Indriani Sandi Putri
Format: Article info application/pdf eJournal
Bahasa: eng
Terbitan: PT FORMOSA CENDEKIA GLOBAL , 2022
Subjects:
Informativeness
entertainment
irritation
YouTube ads
Generation Z
Online Access: https://journal.formosapublisher.org/index.php/ijba/article/view/2
https://journal.formosapublisher.org/index.php/ijba/article/view/2/5
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Lihat Juga

  • Consumers Attitude Towards Skippable ADS on Youtube Trueview In-Stream - an Empirical Study Among College Students in Bandung
    oleh: Saputra, Tejo Sandi, et al.
    Terbitan: (2014)
  • Analyzing the Customer Perception of YouTube Skippable Pre-Roll Advertising (Case Study: Sam Ratulangi University)
    oleh: Giovanny, Christian
    Terbitan: (2022)
  • Brand Awareness, Ad Attıtudes and Ad Features Toward Engagement on Youtube: an Empırıcal Study of Green Automobıles
    oleh: Puspitasari, Ayu Febriyanti, et al.
    Terbitan: (2015)
  • Examining Attitude Towards Ads of Cosmetics Products Toward Consumer Purchase Intentions: Comparing Celebrities and Influencers Endorsement in YouTube
    Terbitan: (2021)
  • YouTube in scientific research: A bibliometric analysis
    oleh: Noruzi, Alireza
    Terbitan: (2017)

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