Consumers Attitude Towards Skippable ADS on Youtube Trueview In-Stream - an Empirical Study Among College Students in Bandung

Main Authors: Saputra, Tejo Sandi, Fachira, Ira
Format: Article info application/pdf eJournal
Bahasa: eng
Terbitan: Journal of Business and Management , 2014
Online Access: http://journal.sbm.itb.ac.id/index.php/jbm/article/view/1265
http://journal.sbm.itb.ac.id/index.php/jbm/article/view/1265/807

Internet

http://journal.sbm.itb.ac.id/index.php/jbm/article/view/1265
http://journal.sbm.itb.ac.id/index.php/jbm/article/view/1265/807

Lokasi

Koleksi Journal of Business and Management
Gedung Perpustakaan Institut Teknologi Bandung
Institusi Institut Teknologi Bandung
Kota KOTA BANDUNG
Provinsi JAWA BARAT
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