Factors affecting brand switching on Sunsilk Shampoo in Indonesia

Main Authors: Rina Adi Kristianti, Ruth Ruth
Format: Article application/pdf eJournal
Bahasa: eng
Terbitan: Karya Ilmiah Dosen Fakultas Ekonomi , 2016
Online Access: http://journal.tarumanagara.ac.id/index.php/kidea/article/view/2912