PENGARUH ATRIBUT PRODUK TERHADAP KEPUTUSAN PEMBELIAN MOBIL PADA PT TUNAS MOBILINDO PERKASA PALEMBANG
| Main Author: | Soraya, Putri |
|---|---|
| Format: | Thesis NonPeerReviewed Book |
| Bahasa: | eng |
| Terbitan: |
, 2014
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| Subjects: | |
| Online Access: |
http://eprints.polsri.ac.id/787/1/FILE%201.pdf http://eprints.polsri.ac.id/787/2/FILE%202.pdf http://eprints.polsri.ac.id/787/3/FILE%203.pdf http://eprints.polsri.ac.id/787/4/FILE%204.pdf http://eprints.polsri.ac.id/787/5/FILE%205.pdf http://eprints.polsri.ac.id/787/6/FILE%206.pdf http://eprints.polsri.ac.id/787/7/FILE%207.pdf http://eprints.polsri.ac.id/787/8/FILE%208.pdf http://eprints.polsri.ac.id/787/ |
Daftar Isi:
- The purpose of this final report is to investigate the influence of product attributes toward purchasing decisions at PT Tunas Mobilindo Perkasa Palembang. The writer found some problems such as, there are what factors effect purchasing descisions product attributes of car and what are the dominant factor. The data was collected through questionnaire. The data were analyzed by using SPSS (Statistical Product and Service Solution). The questionnaire were distributed to 40 respondens. The result show that the coefficient of determination is 28,4% and 71,6% is influenced the other factors in out of model research. By multiple regression found that design and color are factors that influence product attributes to the car purchasing decisions. The writer suggests that PT Tunas Mobilindo Perkasa Palembang should be able embed brand in the minds of consumers so that consumers can remember thus effect purchasing decision and the company must provide suggestions to the factory for innovation on the color for all type of cars.