FAKTOR-FAKTOR PERILAKU KONSUMEN TERHADAP KEPUTUSAN PEMBELIAN PRODUK KOSMETIK WARDAH (STUDI KASUS PADA MAHASISWA JURUSAN AKUNTANSI POLITEKNIK NEGERI SRIWIJAYA PALEMBANG)
Daftar Isi:
- The title of final report is “The Factors of Consumers Decision in Buying the Cosmetic Product of Wardah”. The purpose of this research is to know the most significant factors among culture, social, personal and psychology factors in influencing the consumers decision to buying the product cosmetic of Wardah. The data were collected by using questionnaires and processed by SPSS 22 program. The result of Uji F is 41,089 and it shows that the independen variables influence the dependent variabel in the number of 82%. The most significant variable based on Uji T is 4,442 in this research is the culture factor, because of it the company should give more attention to this factor by socialize the cosmetic product of Wardah in campus environment through the ambassador of campus, be more active in build the coorperation about making a beauty class and also do the promotion by giving a voucher that can be change directly with the product of cometic Wardah. The company should keeping and increasing the promotion as much as possible, be able to create a new stategy for other factors.