TINJAUAN TERHADAP PENGGUNAAN MEDIA PROMOSI DALAM MENCAPAI TARGET PENJUALAN PADA PUSAT OLEH-OLEH PALEMBANG KERUPUK DAN KEMPLANG ELLEN
| Main Author: | TRIA, PUTRI |
|---|---|
| Format: | Thesis NonPeerReviewed Book |
| Bahasa: | eng |
| Terbitan: |
, 2015
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| Subjects: | |
| Online Access: |
http://eprints.polsri.ac.id/2344/1/cover.pdf http://eprints.polsri.ac.id/2344/2/BAB%20I.pdf http://eprints.polsri.ac.id/2344/3/BAB%20II.pdf http://eprints.polsri.ac.id/2344/4/BAB%20III.pdf http://eprints.polsri.ac.id/2344/5/BAB%20IV.pdf http://eprints.polsri.ac.id/2344/6/BAB%20V.pdf http://eprints.polsri.ac.id/2344/7/DAFTAR%20PUSTAKA.pdf http://eprints.polsri.ac.id/2344/ |
Daftar Isi:
- The purpose of this report to know how the use of promotion media in Pusat Oleh-Oleh Palembang Kerupuk and Kemplang Ellen Branch Plaju and the efforts undertaken by Pusat Oleh-Oleh Kerupuk and Kemplang Ellen Branch Plaju in achieving sales targets through a promotion media. The data collected study research, interviews and library research. The data analysis used descriptive qualitative descriptions in the form of using reference books of literature about the issues to be discussed. The interviews showed that the Pusat Oleh-Oleh Kerupuk and Kemplang Ellen Branch Plaju in promoting their products using only media advertising that nameplate and internet. Based on the results of the discussion the author of one of the ways to increase sales targets by developing the use of the promotion media carried out by adding print media such as brochures and newspapers. Pusat Oleh-Oleh Kerupuk and Kemplang Ellen Branch Plaju very suitable to use this media because it can reach the target media with broad market, also in accordance with the type of products offered in the form of types of consumer products.