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  • This research aims to produce a product “Tourism Magazine “Kulu – Kilir” to Promote Tourism Objects in Palembang City”. A development research method developed by Borg and Gall is used this research. The problem are “What types of tourism objects are there in Palembang City?” and “What are the strength of this magazine that can be used as a media promotion?”. The aims of writing this report are to inform the types of tourism objects in Palembang city and to know the strengthnes of the tourism magazine. The method of this report is Research and Development (R&D). The research instruments used field-testing and triangulation. Based on the finding, the writer found the strengths of this magazine that can be used as a media promotion into printed media. The conclusion and suggestion are this magazine will be a guidance for visitors and the students get creative to collaborate skills into technology through era of globalizations. Keywords: Research and Development, Magazine, Tourism Objects