Analisis Pengaruh Kualitas Produk dan Strategi Harga terhadap Kepuasan Pelanggan, dan Pengaruhnya pada Terbentuknya Word-of-mouth di Perumahan Madani Group Jabodetabek
| Main Authors: | Irwanto, Agus, Rohman, Fatchur, ., Noermijati |
|---|---|
| Format: | Article info application/pdf eJournal |
| Bahasa: | eng |
| Terbitan: |
Jurusan Manajemen Fakultas Ekonomi dan Bisnis Universitas Brawijaya
, 2013
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| Online Access: |
https://jurnaljam.ub.ac.id/index.php/jam/article/view/498 https://jurnaljam.ub.ac.id/index.php/jam/article/view/498/528 |
Daftar Isi:
- Abstract: This research had the purpose to analyze the effect of quality product, competitive strategypricing, on the satisfaction customer and create word of mouth on customer housing madani group. Respondentsin this research were are customer live in house madani group amounted to 92 persons. Datawere are analyzed used Partial Least Square (PLS). Result of this research he results showed a positiveinfluence quality product and significant impact on customer satisfaction, strategy pricing, and a significantpositive effect on Customer satisfaction has positive and significant impact on positive WOM satisfaction.Keywords: quality product, price strategy, customer satisfaction. Word of Mouth (WOM)