Marketing communication in cybermedia era
buku ini mencakup materi lengkap mengenai marketing comunications activities in cyber era, perilaku pasar pada era digital, advertising in cybermedia era, sales promotion in cybermedia era, public relation in cybermedia era, direct marketing in cyber era, personal selling in cybermedia era, event in...
| Format: | Book |
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| Terbitan: |
Yogyakarta :
Deepublish
, 2016
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| Edition: | Cetakan pertama juli 2016 |
| Subjects: |
| Summary: |
buku ini mencakup materi lengkap mengenai marketing comunications activities in cyber era, perilaku pasar pada era digital, advertising in cybermedia era, sales promotion in cybermedia era, public relation in cybermedia era, direct marketing in cyber era, personal selling in cybermedia era, event in cybermedia era, word of mouth building in cybermedia era, dan strategi komunikasi pemasaran. |
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| Physical Description: |
x, 140 halaman : ilustrasi ; 25 cm |
| Bibliography: |
Termasuk bibliografi |
| ISBN: |
9786024013752 |