Integrated advertising, promotion, and marketing communications
| Other Authors: | Baack, Donald (-) |
|---|---|
| Format: | Book |
| Bahasa: | eng |
| Terbitan: |
Boston :
Pearson
, 2014
|
| Edition: | 6th ed |
| Subjects: |
| Physical Description: |
480 hlm. : ilus. ; 28 cm |
|---|---|
| Bibliography: |
Termasuk bibliografi |
| ISBN: |
9780275786986 9780273786986 |