Strategic marketing problems cases and comments
| Main Author: | Kerin, Roger A. (-) |
|---|---|
| Other Authors: | Peterson, Robert A. (-) |
| Format: | Book |
| Bahasa: | eng |
| Terbitan: |
Boston :
Pearson
, 2010
|
| Edition: | 12th ed |
| Subjects: |
| Physical Description: |
xi, 708 hlm. : ilus. ; 28 cm |
|---|---|
| ISBN: |
9780132335713 |