APA Citation

Kerin, R. A., & Peterson, R. A. (2010). Strategic marketing problems: Cases and comments (12th ed.). Boston: Pearson.

Chicago Style Citation

Kerin, Roger A., and Robert A. Peterson. Strategic Marketing Problems: Cases and Comments. 12th ed. Boston: Pearson, 2010.

MLA Citation

Kerin, Roger A., and Robert A. Peterson. Strategic Marketing Problems: Cases and Comments. 12th ed. Boston: Pearson, 2010.

Warning: These citations may not always be 100% accurate.