Abnormal Return Saham Abnormal return Aktiva Tetap BOPO CAR Customer Loyalty Customer Satisfaction Dividend Economic Value Added (EVA) Efisiensi pasar bentuk setengah kuat Gross Profit Margin Dan Arus Kas Investasi Jangka Panjang Kata kunci : Reverse Stock Split LDR Laba Rugi Market Value Added (MVA) and Merger NPL NPM Paired sampel t-test Pendapatan Investasi Perubahan Laba Relationship Marketing (relational marketing) Rendah Kolesterol Telur Asin dividend payout ratio e-government financial leverage good governance kepercayaan publik perataan laba