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Mohammad Jashn Sadeh
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Title
Impact of Visual Merchandising on Impulse Buying Behaviour for Women's Clothing In The Lens of Kano's Attractive Quality Theory
Article
oleh
Abbas Dadras
,
Somaye Hematian
,
Mohammad
Jashn
Sadeh
Terbitan:
2017
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Consumer behavior
Impulse buying
Kano's attractive theory
Store design
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