Asean Marketing Journal Vol.6 No.2 December 2013

oleh Ardi Wirdamulia, Adi Zakaria Afiff, Felix Septianto, Rachmi Rida Utami, Reza Ashari Nasution, Jashim Uddin Ahmed, Md. Humayun Kabir Chowdhury, Ishrat Jahan Synthia, Ishrat Sultana, Sarabjot Singh, Piyush Kumar Sinha, Hari Govind Mishra
Terbitan: MRC, Department of Management, Faculty of Economics, University of Indonesia, 2013

Specialty Store and Multi-Brand Store loyalty: An Indian consumer perspective

oleh Sarabjot Singh; Research Scholar, College of management, School of Business, Shri Mata Vaishno Devi University Jammu,, Piyush Kumar Sinha; Indian Institute of Management, Ahmedabad, Hari Govind Mishra; Assistant Professor, College of Management, Shri Mata Vaishno Devi University, Jammu
Terbitan: Management Research Center, Department of Management, Faculty of Economics and Business, U, 2014