Asean Marketing Journal Vol.6 No.2 December 2013

oleh Ardi Wirdamulia, Adi Zakaria Afiff, Felix Septianto, Rachmi Rida Utami, Reza Ashari Nasution, Jashim Uddin Ahmed, Md. Humayun Kabir Chowdhury, Ishrat Jahan Synthia, Ishrat Sultana, Sarabjot Singh, Piyush Kumar Sinha, Hari Govind Mishra
Terbitan: MRC, Department of Management, Faculty of Economics, University of Indonesia, 2013

Anxiety, Sadness, and Emotion Specificity: The Role of Music in Consumer Emotion and Advertisement Evaluation

oleh Felix Septianto; International Business at Graduate School of Pan-Pacific International Studies, Kyung Hee University (1732 Deogyeong-daero, Giheung-gu, Yongin-si, Gyeonggi-do 446-701, Republic of Korea; Phone: 82.31.201.2146~9; Fax: 82.31.204.8120; http://gsp.khu.ac.kr)
Terbitan: Management Research Center, Department of Management, Faculty of Economics and Business, U, 2014