The Relationship between Positioning Blackberry Always On, Always Connected with Blackberry Brand Image
| Main Authors: | Purnomo, Rezha Eko, Wahyudin, Uud, Karimah, Kismiyati |
|---|---|
| Format: | Article info application/pdf eJournal |
| Bahasa: | ind |
| Terbitan: |
UPT TI Universitas Padjadjaran
, 2012
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| Online Access: |
http://jurnal.unpad.ac.id/ejournal/article/view/1589 http://jurnal.unpad.ac.id/ejournal/article/view/1589/pdf_4 |
Daftar Isi:
- Research title is "The Relationship between Positioning Blackberry Always On, Always Connected with Blackberry Brand Image." The purpose of this study is to determine whether there is positioning relationship that includes product attributes, product image and positioning statement. The method used a correlation method that aims to examine the relationship variations on a factor with variations in other factors. The research data obtained through questionnaires distributed to undergraduate students of Faculty of Communication Sciences Padjadjaran University Jatinangor using Blackberry Smartphones, interviews with relevant parties on the Blackberry and literature study. The object of this research is the product of the Blackberry Smartphone. The population in this study was undergraduate students of Faculty of Communication Sciences Padjadjaran University Jatinangor using Blackberry Smartphones, amounting to 392 people. With simple random sampling technique and using 0.1 fractions obtained a sample size amounts 80 persons.The result shows that there is a significant relationship between variables X and Y that is positioning includes aspects of product attributes, product image, and the image of the brand positioning statement.The conclusion in this research is that there is a positive relationship between Brand Image Positioning with Blackberry on the students of Faculty of Communication Sciences Padjadjaran University Jatinangor Keyword : Brand Image, Correlation, Product, Positioning