Pengaruh Kualitas Jasa Pelayanan Informasi Telkom Terhadap Loyalitas Pelanggan Telkom Speedy Kepada PT. Telekomunikasi Indonesia Tbk
| Main Authors: | Herlistyani, Listien, Winoto, Yunus, Rohman, Asep Saeful |
|---|---|
| Format: | Article info application/pdf eJournal |
| Bahasa: | ind |
| Terbitan: |
UPT TI Universitas Padjadjaran
, 2012
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| Online Access: |
http://jurnal.unpad.ac.id/ejournal/article/view/1321 http://jurnal.unpad.ac.id/ejournal/article/view/1321/pdf |
Daftar Isi:
- Research of “THE EFFECTS OF INFORMATION SERVICE QUALITY BY TELKOM TO THE TELKOM SPEEDY’S COSTUMERS LOYALTY” has a purpose to know the effects of tangibles, reliability, responsiveness, assurance and emphaty of information service quality by telkom to the re-using company product, product purchasing between peer, references to others ang showing costumer immunity from the competitor of telkom speedy. This research using correlational method with the descriptive analysis technique and rank spearman inferencial statistic. The sample in this research is the costumers of telkom speedy which selected by simple random sampling technique. The data collecting used in this research are from two sources. First, primary data which derived from quesioner and secondary data which derived from interview, observation, and bibliography study. The result of this research shows that there are strong pengaruh from informations service quality telkom to the loyallty of customers to the company. This means that the information service quality is significantly to the customers loyalty. We can see the facts that service quality have effects to the customer loyatlty with using data analysis, using theory and method and then compare to all aspects then we will know that service quality have effetcs to the customer loyalty. Key words: Service Quality,Customer Satisfication, Customer Loyalty.