Strategi Komunikasi dalam Penyebaran Informasi di PTChevron Pacific Indonesia
| Main Authors: | Pratama, M.Devis, Sinaga, Dian, Rodiah, Saleha |
|---|---|
| Format: | Article info application/pdf eJournal |
| Bahasa: | ind |
| Terbitan: |
UPT TI Universitas Padjadjaran
, 2012
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| Online Access: |
http://jurnal.unpad.ac.id/ejournal/article/view/1249 http://jurnal.unpad.ac.id/ejournal/article/view/1249/pdf |
Daftar Isi:
- This research discusses the Communication Strategy Within Information Dissemination in PT. Chevron Pacific Indonesia Duri / Bekasap. The purpose of this research to determine the communication strategies used in information dissemination activities at PT. Chevron Pacific Indonesia. In this study using the theory the theory of five elements in the communication by Harold D. Lasswell that is the source, message, channel or media, receiver, and the effect. Data collection techniques used, namely by in-depth interviews, observation, documentation and library research. These results indicate that the Communication Strategy Within Information Dissemination in PT. Chevron Pacific Indonesia Duri / Bekasap, include strategy selection, strategy preparation and presentation of messages, selection strategy and media planning, strategy selection and introduction of the audience is pretty good. But there are still shortcomings in terms of information dissemination through printed media in the PT. Chevron Pacific Indonesia Duri / Bekasap. Keyword: Communication Strategy, Information Dissemination, Organization