PENGARUH EXPERIENTIAL VALUE DAN PLACE FOOD IMAGE YOGYAKARTA TERHADAP BEHAVIORAL INTENTIONS WISATAWAN DOMESTIK
| Main Authors: | Sekarrini, Nita Lintang, Rahayu, Siti |
|---|---|
| Format: | Article info application/pdf eJournal |
| Bahasa: | eng |
| Terbitan: |
Program Studi Ilmu Pembangunan Fakultas Bisnis dan Ekonomi Universitas Surabaya
, 2019
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| Online Access: |
http://journal.ubaya.ac.id/index.php/jeb/article/view/2009 http://journal.ubaya.ac.id/index.php/jeb/article/view/2009/1608 |
Daftar Isi:
- Tourism is principal sector in Yogyakarta, not only known for its culture but also its delicacy and diversity of the food. This study aim to determine the effect of the experiential value and place food image yogyakarta to behavioral intention of domestic tourists.