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  • Film is an entertainment media with interesting visuals and sounds that are watched and heard by the wider community. Film has become one of the preferred media with a large number of enthusiasts. This indication can be seen from the number of films circulating in the community. Starting from films on the screen or the big screen. This fact makes the film industry players more productive in producing films of various genres. Ranging from action, horror, romantic films to animated films designed and intended for children. This research is a qualitative study in the title of Analysis of the formation of children's behavior through Spongebob Squarepants program which uses the theory of Social Learning (Gunarsa 2004: 105). Data collection methods used were in-depth interviews, observations and documentation studies to determine the formation of behavior of 6th grade elementary school students who became the object of research. In the results of the study, it can be concluded that the 6th grade elementary school students who still like watching television on the Spongebob Squarepants program find negative effects that have an impact on the formation of behavior. Keywords: Behavior Formation, Spongebob Squarepants film.