STRATEGI PENGUATAN MODAL SOSIAL PETANI DALAM PENGEMBANGAN PRODUK KOPI (Studi Pada Petani Kopi Di Kecamatan Semende Darat Ulu)
Daftar Isi:
- This research examines the strategy of strengthening farmers' social capital in the development of coffee products. Study of coffee farmers in the Semende Darat Ulu sub-district. Describes the realization of strengthening social capital through actions in the form of tools and objectives of farmers in strengthening social capital. Described by qualitative research methods, make observations and in-depth interviews with farmers to obtain the actual data. The results obtained are that the cooperation or social relationship that exists between coffee farmers, trust network production processes, product processing to marketing custom norms and local wisdom values. Tolerance between farmers, social leadership, togetherness, farmer responsibility and community participation are considered as strong social capital. The tools and objectives owned by farmers in developing this product are to enter the export market, national marketing, local marketing and personal consumption. Then to achieve these objectives a legitimate tool is needed as a strategy, based on rationality to develop coffee products, the tool is in the form of improving the quality of coffee quality, product promotion and completion of market needs for coffee products developed by farmers. In the form of ground coffee, roasted coffee, fermented coffee and green coffee beans. Some of these are strategies for instrumental rationality that are used as legitimate tools to achieve farmer goals. Then the actions of traditional affective rationality and value are instilled by farmers in each of their product development activities. Like managing coffee for personal consumption and local marketing.