Daftar Isi: PENGARUH IKLAN DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN SMARTPHONE OPPO (Studi Kasus Di Kecamatan Sungai Lilin Kabupaten Musi Banyuasin)

Main Authors:	SETIOWATI, ENDANG, Widad, Ahmad, Rosa, Aslamia
Format:	Thesis NonPeerReviewed Book
Bahasa:	ind
Terbitan:	, 2018
Subjects:	HF5801-6182 Advertising T325 Trademarks
Online Access:	http://repository.unsri.ac.id/8722/1/RAMA_61201_01011381419159_0028125509_0029057208_01_front_ref.pdf http://repository.unsri.ac.id/8722/2/RAMA_61201_01011381419159_0028125509_0029057208_02.pdf http://repository.unsri.ac.id/8722/4/RAMA_61201_01011381419159_0028125509_0029057208_02.pdf http://repository.unsri.ac.id/8722/3/RAMA_61201_01011381419159_0028125509_0029057208_03.pdf http://repository.unsri.ac.id/8722/5/RAMA_61201_01011381419159_0028125509_0029057208_04.pdf http://repository.unsri.ac.id/8722/6/RAMA_61201_01011381419159_0028125509_0029057208_05.pdf http://repository.unsri.ac.id/8722/7/RAMA_61201_01011381419159_0028125509_0029057208_06_ref.pdf http://repository.unsri.ac.id/8722/8/RAMA_61201_01011381419159_0028125509_0029057208_07_lamp.pdf http://repository.unsri.ac.id/8722/

Daftar Isi:

This study aims to determine the effect of advertising and brand image on the decision to purchase oppo smartphones. Sampling is used by convenience sampling method. The analysis technique used in this research is quantitative analysis. Based on the results of the analysis show that the advertisement (X1) and brand image (X2) significantly influence the purchase decision of oppo smartphones in Kecamatan Sungai Lilin Kapubaten Musi Banyuasin