Daftar Isi: PENGARUH FAKTOR SOSIAL DAN FAKTOR PRIBADI TERHADAP KEPUTUSAN PEMBELIAN PONSEL IPHONE (STUDI KASUS PADA PENGGUNA IPHONE DI FAKULTAS EKONOMI UNIVERSITAS SRIWIJAYA KAMPUS PALEMBANG)

Main Authors:	SARI, TIARA DWINTA, Widad, Ahmad, Nofiawaty, Nofiawaty
Format:	Thesis NonPeerReviewed Book
Bahasa:	ind
Terbitan:	, 2018
Subjects:	HF1-6182 Commerce HF1040-1054 Commodities. Commercial products
Online Access:	http://repository.unsri.ac.id/8705/1/RAMA_61201_01011181419022_0028125509_0008116904_01_front_ref.pdf http://repository.unsri.ac.id/8705/2/RAMA_61201_01011181419022_0028125509_0008116904_02.pdf http://repository.unsri.ac.id/8705/3/RAMA_61201_01011181419022_0028125509_0008116904_03.pdf http://repository.unsri.ac.id/8705/4/RAMA_61201_01011181419022_0028125509_0008116904_04.pdf http://repository.unsri.ac.id/8705/5/RAMA_61201_01011181419022_0028125509_0008116904_05.pdf http://repository.unsri.ac.id/8705/6/RAMA_61201_01011181419022_0028125509_0008116904_06_ref.pdf http://repository.unsri.ac.id/8705/7/RAMA_61201_01011181419022_0028125509_0008116904_07_lamp.pdf http://repository.unsri.ac.id/8705/

Daftar Isi:

This research is aims to find out how big the influence of social factors (X1) and personal factors (X2) on the purchasing decision of Iphone on Faculty of Econom-ic students of Sriwijaya University. Through purposive sampling method, 100 re-spondents are selected. In which the Instruments are tested using validity and reli-ability test. The analysis are then tested using t-test (partial test) and F-test (sim-ultanneous test). The result shows that in both test, social factors negative have a significant effect and personal factors have an effect of purchasing decision of Iphone on Economic of Faculty students of Sriwijaya University