PENERAPAN CUSTOMER RELATIONSHIP MANAGEMENT (CRM) DENGAN METODE SERVICE ORIENTED ARCHITECTURE (SOA) UNTUK MENINGKATKAN LOYALITAS PELANGGAN PADA PT. ASTRA INTERNATIONAL, TBK _ HONDA (ASTRA MOTOR INDRALAYA)
Daftar Isi:
- PT. Astra International Tbk - Honda (Astra Motor Indralaya) was a company engaged in the sale of products and services, Astra motor often got any problem in terms of marketing because the delivery of product information was using brochures so that the spread cannot be maximized, it also caused the delivery information to customers could not be evenly distributed, then it often face the inden (booking) too long either the motor or spare parts unit. Therefore, the author tried to make a Software using Service Oriented Architecture (SOA) method by utilizing web service technology. SOA was a form of architectural technology that follows the principles of service orientation (service-oriented). The final result of this research is software in the form of a CRM Astra Motor Indralaya which can be used as marketing media which can be accessed by its customers wherever and whenever.