ANALISIS EFISIENSI PEMASARAN JAMUR TIRAM PUTIH (Pleurotus floride) DI DESA TANJUNG SETEKO INDRALAYA KABUPATEN OGAN ILIR
Daftar Isi:
- The objectives of this study were (1) to describe the marketing of White Oyster Mushroom (Pleurotus floridae) (2) to Analyze marketing margins of White Oyster Mushroom (Pleurotus floridae) in Tanjung Seteko Indralaya Village, Ogan Ilir Regency. Reseacrh method is a cases method to obtain information and take samples (samples) part of the population of marketing institutions that market White Oyster Mushrooms by directly observing directly in the research location by interviewing using questionnaires as a tool to obtain data and information in Tanjung Seteko Indralaya District Ogan Ilir. The research method used is a survey method using questionnaires. The sources of the data collected in this study are primary and secondary data. The data processing method which is grouped into tabulations after going through the tabulation stage and then processed using an excel program. Due to differences in marketing costs, the largest marketing margin is indicated by producers to market traders and collectors, and this marketing is categorized as feasible because it meets the criteria of marketing efficiency if 0 percent to 33 percent is declared efficient.