ANALISIS FAKTOR-FAKTOR YANG MENENTUKAN NASABAH DALAM MENGGUNAKAN MOBILE BANKING DI KOTA PALEMBANG
Daftar Isi:
- The purpose of this study is to determine the factors of customers in using Mobile Banking at Palembang City. The population in this study is the people of Palembang city who use mobile banking services that are not known how much the user. Through aksidental sampling method, 100 respondents are selected. Analysis factors that used on this research. The results show there are five factors that determine the customer in using mobile banking there are 100 respondens . These five factors are given a new name as follows: Product Qulity and Service Factor, Promotion Factor, Customer Satisfaction Factor, Convenience Factor, Loyalty Factor.