PENGARUH BAURAN PROMOSI TERHADAP PEMBELIAN YANG TAK DIRENCANAKAN (IMPULSE BUYING) DI BREADTALK PALEMBANG ICON MALL
Daftar Isi:
- The purpose of this study is to determine the impact of sales promotion on Impulse Buying in BreadTalk Palembang Icon Mall. Population in this study all consumers who Impulse Buying in BreadTalk Palembang Icon Mall. Data collection techniques used in this study is a questionnaire technique by distributing it to all samples contained in the object of research which amounted to 100 respondents and the analysis technique used is multiple linear regression analysis technique. The results of this study indicate the variable bonus pack and purchase with purchase don’t have significant impact on Impulse Buying while the variable price discount and demonstration have a significant impact on Impulse Buying.