KOMUNIKASI PEMASARAN PARIWISATA KOTA PALEMBANG (STUDI TERHADAP DINAS PARIWISATA KOTA PALEMBANG TAHUN 2018)
Daftar Isi:
- This study aims to determine the marketing communication used by Palembang Tourism Office in Tourism promotion of Palembang City. Data and information in this research were obtained by in-depth interview method, non participative observation, document study and analyzed descriptively. From the result of the research, it was found that the marketing communication of Palembang Tourism Office in tourism promotion of Palembang city.Advertising, the media used in delivering advertising are electronic media, print media, and new Media. Message content is determined by a dedicated team of marketing. Advertising costs used according to the plan of activity. Direct marketing is done by direct Promotion in the form of exhibitions. Interactive marketing is not just social media but also websites, and applications Palembang tourism guide. Sales promotions are provided with a free trial. Palembang Tourism Office does not have PR division, and the type of salesperson is the travel agent. In conducting marketing communications, the tourism office of Palembang has done so effectively in the period of 2018